Aurea
A new brand and DTC experience that connects.
- Category
- Product & Digital
- Scope
- Strategy, Visual Identity, Website Design
- Client type
- Wellness Brand
+31%
Conversion rate
+22%
Average order value
8weeks
From strategy to launch
The challenge
Aurea had a beautiful product but no cohesive brand or digital presence. Their previous site lacked clarity, trust signals, and a seamless mobile experience—resulting in low conversion and high bounce rates.
Our approach
We built a calm, modern brand rooted in wellness and ritual. The new DTC experience prioritizes storytelling, ingredient transparency, and frictionless checkout—designed to convert and build long-term loyalty.
The outcome
Aurea launched with a strong brand and a site that delivers results. Conversion and AOV increased significantly, and the brand saw early repeat purchase rates well above industry average.
Results
+31%
Conversion rate
From 1.24% to 1.63%
+22%
Average order value
From $68 to $83
8weeks
From strategy to launch
Delivered on time and on scope
Gallery
Website homepage
Designed for clarity and calm.
Product page
Mobile-first and conversion focused.
Packaging
Sustainable materials, elevated feel.
Brand system
Thoughtful, natural, consistent.
What if you were next?
Let's talk about what GREENBOOST could build for you.