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Finch Health

Improving outcomes with smarter care coordination.

Category
Growth Systems
Scope
Growth Strategy, Product Design, Lifecycle Marketing
Client type
Digital Health
  • +35%

    Patient retention

  • -19%

    Time to first action

  • 4.7★

    App store rating

The challenge

Finch had a strong clinical product but struggled to keep patients engaged after onboarding. Drop-off in the first two weeks was undermining outcomes and retention.

Our approach

We rebuilt the onboarding flow around small, achievable daily actions, layered in a lifecycle messaging system tied to real patient progress, and gave care teams visibility into who needed a nudge.

The outcome

Patients stick with their care plans longer and care coordinators spend less time chasing engagement and more time on care itself.

Results

+35%

Patient retention

At the 90-day mark

-19%

Time to first action

From signup to first task

4.7★

App store rating

Up from 3.9★

Gallery

Daily plan

Built around small wins.

Progress tracking

Visible progress, real motivation.

Care team view

Know who needs a nudge.

Lifecycle messaging

The right message, the right moment.

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